- Present neither too little nor too much.
- Build on your audience’s prior knowledge.
- Make sure the most important points stand out and that unimportant things don’t.
- Make differences clearly distinguishable.
- Make clear what should be grouped together and what separated.
- Where possible, make the form of an object compatible with its meaning.
- If you vary properties, such as colour, size, font, transition, etc., do it to convey something meaningful.
- Take account of your audience’s limited capacity for remembering and processing information.
Check out the original posting for some criticism of these suggestions.Dan