Eli Pariser on “The Filter Bubble: What the Internet Is Hiding from You”

The internet is increasingly becoming an echo chamber in which websites tailor information according to the preferences they detect in each viewer. When some users search the word “Egypt,” they may get the latest news about the revolution, others might only see search results about Egyptian vacations.

This is a great issue that we should be discussing. While these technologies are getting to know us better and better with each visit, this knowledge ends up catering to our immediate tastes, which often results in a sort of tunnel vision approach to content delivery. At one time, people fretted over this aspect of communities (social networks), but I’m much more concerned about corporations catering to their perceptions of my desires and, even scarier, the lack of information gathering on these topics that are seen as less desirable.

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